I'll be posting columns ripped from thesundaytimes.co.uk for your reading pleasure[lol]
Honda Accord Type S: I thought it looked humdrum. But wow! 'This car may be brown and as interesting to look at as the periodic table, but it goes like a scalded cock' Honda Accord Type S "There’s a sensation of quality on the inside. This is a car that doesn’t feel assembled. It feels as though it’s been hewn from one solid block of steel. It’s a Barbour jacket. It’s a Scottish mountain" Don’t you think it’s strange? You buy a BMW one day and you are told that it is the ultimate driving machine, that it is all about balance and grip and immediacy. Whereas the very next day you are told that exactly the same car is all about joy. It was designed and built to be happy and to make you happy as a result. Welcome to the world of advertising. Volkswagen’s advertising agency told us for years that its cars were very reliable. But then the agency decided that actually you don’t buy a VW because it’s well made; you buy one because it’s cheap. Right? So. Has there been a ...
Comments
Post a Comment